The Global Guide to Pharma Marketing Codes

The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes includes updated PhRMA and EMEA codes, expanded country coverage and features a foreword by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.

This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.

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GLOBALHealthPR is represented in Chile by Alkance Comunicaciones, a Santiago-based agency dedicated to healthcare communications and journalism at the local, regional and global levels.

With 16 years of experience in health communications and journalism, Alkance’s multidisciplinary team of experts brings the best results to our their clients each day. Alkance works in the field of strategic communications, media relations, media training, public affairs, sustainability, crisis communications, corporate social responsibility, social media communication, internal communication and congresses and events. The agency has done work with Merck Sharp & Dohme (MSD); Kimberly-Clark; Philips Corporate & Health Care Division; Vida Cel, the first bank of mother cells in Chile; Las Condes Clinic; fertility programs; and Fundación Gantz, as a leading nonprofit institution in the treatment of fissures labiopalatinas. Alkance is a member of Pinnacle’s Health Care Committee.

On the web: www.alkance.cl

Ownership: Click here to learn more about Alkance Comunicaciones