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Contact: Kaitlin Doody
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GLOBALHealthPR Announces its First Annual International Healthcare Social Media Summit for Health Communicators
Communications specialists across the globe demonstrate how evaluating the digital conversation with smart listening leads to improved health communications
Washington, D.C.– GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, announced today the organisation’s first International Healthcare Social Media Summit (IHSMS), scheduled for May 18, 2011 in Washington, D.C. The event will be webcast live to all of the countries represented in the GLOBALHealthPR network.
In a data-driven presentation based on real-time social media listening in 15 countries, the IHSMS will demonstrate how social media can benefit national and international healthcare organisations. GLOBALHealthPR has developed the right formula for actionable listening, providing participants with an insightful look at the digital opportunities available for today’s health communicators. Healthcare companies and industry leaders will have the opportunity to interact with and present questions to key healthcare social media specialists from select Network countries.
Throughout the month of April, the IHSMS team employed a global listening program to assess the type and volume of conversations surrounding a global health pandemic. Members from GLOBALHealthPR’s network will discuss their local findings and how these translate to a better understanding of the impact of social media on a global scale. The digital team will share what it sees as the key challenges and opportunities with digital health communications that occur in the host countries.
“While the healthcare industry faces challenges in regards to social media regulation, the GLOBALHealthPR team is uniquely positioned to provide local and global insight based on our specialisation in health care communications,” said John Seng, President of Spectrum and Chair of GLOBALHealthPR. “In our International Healthcare Social Media Summit, we hope to dispel perceived challenges and highlight the opportunities available to all of us through what has become an explosive global digital platform for communicators.”
The evolving Health 2.0 landscape includes digital advertising, citizen journalism and instant record sharing. The advent of e-patient communities and the accessibility of online data are changing the way health companies and organisations communicate with their audiences. Digital communications channels contribute to a new influence paradigm for the healthcare industry.
“Social media represents both the modern day focus group and market for patients and consumers,” said Anthony LaFauce, Director of Digital Strategy at Spectrum. “Online influencers are regularly using social media to present opinions – both good and bad – about companies, projects and treatments, so having a pulse and a foothold is paramount.”
To participate in the IHSMS and for more information, please visit http://globalhealthpr.com/First-Annual-IHSMS.
GLOBALHealthPR
GLOBALHealthPR, founded in 2001, is committed to serving clients that span the globe. Our dynamic world-wide partnership provides best-in-class results by combining our global expertise with targeted local market insight. Our independent, hands-on approach differentiates our collective agencies and enables us to deliver smart, strategic programs that effectively meet the needs of our clients. The network is represented by independent agencies in 16 countries: Argentina, Australia, Brazil, Chile, France, Germany, India, Italy, Japan, Mexico, Poland, Portugal, Spain, Turkey, the U.K. and the U.S. The organisation is headquartered in Washington, D.C., at Spectrum.
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