Patients, Key to Health Communications

Patients, Key to Health Communications

Given today’s economic circumstances and taking into account that this sector has undergone a 360-degree transformation in recent years, one would have expected the structure and key players involved to simultaneously change with the times. This assumption is correct.

The Next Generation

Last Monday, in the wake of elections to the European Parliament and with no prior warning, the media was caught off-guard by an announcement by Spain’s Prime Minister Mariano Rajoy to call a press conference. The reason was to inform of changes to the country’s monarchy. The media were unanimous: King Juan Carlos’s abdication was a virtual certainty. Now it is a reality.

When Things Work Out Right

Today´s blog post comes to us from Sara Nieto of our GLOBALHealthPR Spain partner, Berbés Asociados. A client calls his communications partner regarding a new strategic direction that executives have just agreed to take. In the client’s mind, he already has...

Spain’s Journalists: Happy Professionals?

Today’s blog comes to us from Berbés Asociados, our GLOBALHealthPR partner in Spain. 2013 was not a good year for the media in Spain, according to a new annual study of the Madrid Press Association. Last year, a total of 4,434 journalists lost their jobs and 73...