Taking Medical Innovation For Granted

Taking Medical Innovation For Granted

What do running water, electricity, and medical innovation all have in common?

They are all things we’ve been conditioned in the United States to expect, and as such, all things that we often take for granted.

It’s not news that the pharmaceutical industry has a messaging problem. At the ExL Pharma conference last week, a presenter shared survey results indicating that when asked about the industry’s last major medical breakthrough, many people cited the development of the polio vaccine. In case you don’t remember, the polio vaccine was developed more than 60 years ago!

The message is clear: people don’t recognize all the life-changing innovation that takes place in the pharmaceutical industry every day.

Be the Change, Chart our Future:  GLOBALHealthPR to kick off Annual General Meeting in Mumbai

Be the Change, Chart our Future: GLOBALHealthPR to kick off Annual General Meeting in Mumbai

In a time of increased consolidation, both within the agency world and from a procurement perspective, GLOBALHealthPR is evolving the concept of a global network. We’re taking the best aspects of cross-border collaboration while stripping out the bureaucracy and barriers of the traditional PR holding company model. This approach is not novel — 2016 marks GLOBALHealthPR’s 15th anniversary