The Global Guide to Pharma Marketing Codes

The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes includes updated PhRMA and EMEA codes, expanded country coverage and features a foreword by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.

This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.

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Core Global Programmes

Successful core programmes deliver by ensuring that while aligned to a common communications strategy there is inherent flexibility and affiliate buy-in is secured.

GLOBALHealthPR’s global reach and partnership liaison approach means we can provide the flexibility of service needed to deliver high quality programmes locally, regionally and globally.  Be it a core programme run on a global level or a regional project executed in particular markets, GLOBALHealthPR develops and delivers objective-led campaigns with individual market sensitivities in mind, offering clients a better way to deliver communications in the diverse healthcare environment.

GLOBALHealthPR’s focus when delivering global programmes is to help our clients mobilise their affiliates and secure their buy-in.  This approach is crucial to the success of any multiple market campaign and ensures that local tactical deployment is achieved to secure global communications objectives. 

Our successful core global programmes are centrally co-ordinated through an appointed GLOBALHealthPR hub.