The Implant Files: A Global Communications Crisis

The Implant Files: A Global Communications Crisis

We called on GLOBALHealthPR partners from three key markets affected by the Implant Files. For their take on the immediate and forward-looking impacts, download the strategy brief. Download the full strategy...
Arriving at Spectrum New York

Arriving at Spectrum New York

Arriving in New York City on Sunday, I was immediately taken aback by the sheer size and volume of the place. It is a phenomenal city to behold. I was met and given a tour of the new office space, in Battery Park, close to the most southernmost tip of Manhattan Island...

Five Mistakes Healthcare Brand Managers Make about Public Relations

I have been counseling pharmaceutical and other healthcare brand managers about public relations for 35 years. And while brand managers today are much more sophisticated and analytic than they were back in the 70s and 80s, I continue to be at least a bit dismayed...

The Little Big Role of Public Relations

Today’s blog entry comes to us from Jorge Azevedo, Managing Director of Guess What, our GLOBALHealthPR partner in Portugal. In today’s world we are under scrutiny every minute. The “Berlin Wall” of privacy that once defended organizations has fallen to the hands...