Arriving at Spectrum New York

Arriving at Spectrum New York

Arriving in New York City on Sunday, I was immediately taken aback by the sheer size and volume of the place. It is a phenomenal city to behold. I was met and given a tour of the new office space, in Battery Park, close to the most southernmost tip of Manhattan Island...
The Risk of Misinforming when Talking about Vaccination

The Risk of Misinforming when Talking about Vaccination

At a time when anti-vaccine movements are growing and their dangerous consequences have started to attract attention throughout the world, Argentine mass media have not been alien to the immunization debate. At times they have had a positive impact, while at others, not so much.

Finding Solid Ground: Using PR to Transcend the Intangible

Finding Solid Ground: Using PR to Transcend the Intangible

Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.”

Nonetheless, as communication professionals, we should strive to achieve objective outputs with every strategy and tool we use. It starts with reaching a single reader, viewer or follower, and can extend far into the collective social conscience. Even though the impact is unpredictable, this communication ultimately provides access to information that can be quantified and valued in any number of ways:

Nutrition in Argentina: The Growing Debate on Vegetarianism, Processed Foods and Organic Products

Nutrition in Argentina: The Growing Debate on Vegetarianism, Processed Foods and Organic Products

As the saying goes, “we are what we eat.” Because of this, or perhaps due to the increasing amount of scientific evidence regarding the impact of food on health, over the recent months, the Argentine media has been reporting different news related to several aspects of our daily diet. Due to the increase in reports, the media has gradually been putting the debate about the impact of food on health on the local agenda.

EXTRA! EXTRA! Print Not Dead!

At least not Down Under. Today’s post comes to us from John Seng, Founder and CEO of GLOBALHealthPR US Partner and Chair, Spectrum.

Traveling down the south coast of Australia following our GLOBALHealthPR annual meeting several weeks ago, I stopped in at a NewsPower store in Bateman’s Bay to look for a souvenir or two for family members, plus to satisfy a little curiosity about what Aussies read today.
On entering, what immediately struck me were wall after wall of consumer magazines, arranged like so many modern art mosaics.