Global Patterns
While each country bears its own set of challenges, including political climate, economic clout, and regulatory hurdles, we live in a global economy. In this ever-shrinking world, the issues that are facing healthcare organisations and public relations agencies have significant overlap—from the United States to Japan. The overarching trend is the need to do more for the client with shrinking budgets—though many agencies view this as an opportunity to explore new and potentially more cost effective strategies. The call for creativity and innovation in PR activities seems to be worldwide as is the faith in humankind’s ever-growing need for healthcare.
