Global Perspectives
As the largest organisation of independent health focused public relations firms in the world GLOBALHealthPR has a unique perspective on the global healthcare marketing environment. Our partner agencies are deeply rooted in their countries and know the local healthcare environment better than anyone. That is why GLOBALHealthPR is "A Better Way". Our "Global Perspectives" series draws from the collective experience of our network delivering insights on global health communications.
Editions
Winter 2009—The H1N1 Pandemic
Our Analysis of Global Media Coverage
Fall 2009—Revisiting the Value of PR
When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing.
Spring 2009—Global Weather Report on Healthcare PR
The global economic climate affects virtually every industry in every corner of the world—and healthcare is no exception. As the largest organisation of independent health-focused public relations firms, GLOBALHealthPR
occupies a unique position to assess the situation as it relates to healthcare PR across the globe. Our “Global Weather Report on Healthcare PR” provides an overview of the current state and future of healthcare PR in the home countries of our partner agencies. The report includes insights from agency leadership that know their country’s market better than anyone.
