Partner News
GLOBALHealthPR Releases Updated Edition of Global Guide to Pharma Marketing Codes
Worldwide Partnership of Healthcare Communications Firms Adds Mexico and Argentina to Its
Multi-National One-Stop Shop for Prescription Drug Marketers
Washington, D.C. (December 2, 2009) - GLOBALHealthPR, the largest independent public relations organization dedicated exclusively to healthcare communications worldwide, announced today the release of the second edition of the Global Guide to Pharma Marketing Codes. The enriched version of the Global Guide adds pharmaceutical marketing regulatory information for Mexico and Argentina. The Global Guide is designed to help pharmaceutical marketers and public relations specialists maximize opportunities in the international communications landscape.
The 86-page second edition provides an enhanced overview of basic pharmaceutical promotional regulations for both marketing and public relations, and answers the most frequently asked questions about what is and isn't permitted with respect to the media and third party involvement. In addition to new information on Mexico and Argentina, this unique resource contains a foreword by Louis A. Morris, Ph.D., the former Acting Director of the Division of Drug Marketing, Advertising, and Communication for the Food and Drug Administration (FDA). He writes in the foreword, "In 1994 when I was president of the Drug Information Association, then a group of about 30,000 individuals from around the world, I found my most difficult job was to try to integrate an organization with members from many diverse countries. These codes reflect the basic culture and the current politics of the "right way" to market our products and services."
The Guide also contains updates on regulations and best practices in France, Germany, Italy, Japan, Spain, the U.K. and the U.S.
"The GLOBALHealthPR network is excited to augment the wealth of information in our Global Guide," said John J. Seng, Chair of GLOBALHealthPR and Founder and President of Spectrum in Washington, D.C. "We believe this Guide will continue to be an indispensable resource for anyone dedicated to understanding and succeeding in the marketing of pharmaceutical products on a regional or international basis. As far as we know, nothing else like the Global Guide exists."
The Global Guide is an evolving resource that will continue to incorporate additional countries and updated practices. The next edition is slated to include healthcare communications information on additional European, Latin American and Asian markets.
The Global Guide is currently available online through www.globalhealthpr.com at $199.00 USD for print copies and $149.00 USD for the electronic edition. The Guide is also available through retailers including amazon.com and barnesandnoble.com.
GLOBALHealthPR
GLOBALHealthPR unites owner-managed public relations agencies that are successful, insightful and experienced in their local markets, offering clients a better way to deliver communications in the diverse healthcare marketplace.
Through a partnership approach the organization delivers national, regional and global objective-led campaigns that are culturally relevant and will work in the U.S., and major European, Latin American and Asian markets.
The independent nature of GLOBALHealthPR ensures accountability and commitment to clients and staff. With more than 200 healthcare communications specialists, GLOBALHealthPR is the largest organization dedicated exclusively to healthcare communications worldwide.
Spectrum
GLOBALHealthPR is represented in the U.S. by Spectrum, one of the nation's leading health science communications agencies. Independently owned, and founded by John Seng in 1996, Spectrum is committed to achieving the goals of clients who are involved with issues, products, provider services or research in life and human health sciences.
A full-service agency, Spectrum adopts an insight-driven approach in creating strategic frameworks for clients supported by marketing communications, advocacy relations, public affairs, digital communications and design services. More information can be found at www.spectrumscience.com.
Media Contact
Christina Plourde
(202) 955-6222 x 2596
