The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes includes updated PhRMA and EMEA codes, expanded country coverage and features a foreword by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.

This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.

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GLOBALHealthPR is represented in Portugal by Guess What PR, an innovative and global agency with extensive healthcare communications experience.

Always looking to provide the best PR services, Guess What PR mixes intelligence, imagination, creativity and innovation to execute campaigns for the pharmaceutical industry, advocacy groups and patient associations. Guess What PR's strong and senior teams, composed of specialists and strategists with vast industry experience, share with enthusiasm the philosophy of "Guess What, how can we go further down the road?" In order to present brilliant ideas and exceed client expectations, this Lisbon-based agency believes in innovation and downright hard work. In the evolving world of communications, it is more difficult to convince stakeholders to purchase a specific product or service. Guess What PR understands the basic characteristic for the pursuit of an efficient partnership relies on a continuous search for new tendencies and communication possibilities.

Blog: www.guesswhatpr.com/blog/
LinkedIn page: http://www.linkedin.com/groups?about=&gid=2550862&trk=anet_ug_grppro
Facebook page: http://www.facebook.com/pages/Lisboa/Guess-What-PR/222963581328
Twitter: http://twitter.com/guesswhatpr

On the web: www.guesswhatpr.com/

Ownership: Click here to learn more about Guess What | Public Relations

Ownership of Guess What | Public Relations

Guess What PR co-founders and Managing Partners, Jorge Azevedo and Renato Póvoas launched their consultancy in 2008. Both obtained valuable communication experience at a number of high-profile PR network agencies in the healthcare arena. They met in 2003 at Weber Shandwick Portugal and in 2004 they launched the first Portuguese PR company specializing in healthcare communications, MediaHealth^® Portugal. "Guess What?" one asked the other in 2008. "Let's create an integrated company and go beyond of what we achieve so far." And Guess What? They are still doing it.

guess what jorge a Jorge founded Guess What | Public Relations in 2008. Before Guess What PR, Jorge founded and was the Executive Manager of MediaHealth^® Portugal, the first Portuguese communications agency dedicated to the healthcare area. Previously, he had the opportunity to work as Account Manager of the Healthcare Department at Weber Shandwick, and serve member of the Board of International HealthCare Group between 1999 and 2004. During this period he worked on multiple projects for Pfizer, Lilly, Roche, Boheringer Inghelheim, Novartis and Schering Plough. He launched his healthcare communications career at Hill and Knowlton as a Senior Account. With a Post-Graduation in Companies Management, ISCTE - Lisbon, Jorge also teaches Media Relations at ETIC Communication school in Lisbon.

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guess what renato p Renato co-founded Guess What | Public Relations in 2008. Prior to Guess What PR, he had a major role in the success of the country's first healthcare-focused PR and communication agency, MediaHealth^® Portugal. Renato successful implemented campaigns for clients such as Sanofi Pasteur, Abbott and Roche. He started his PR and communication career at the Portuguese communication INFORFI Consultores and then became Senior Account at Weber Shandwick. He has a Post-Graduation in Marketing Management in ISCTE - Lisbon.

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