Partner News
Holmes Report Award: fischerAppelt is the Most Popular Employer among European PR Agencies
Hamburg/New York, December 16, 2008. The fischerAppelt Group of agencies is the most popular employer among PR specialists in Continental Europe. This was the result obtained by the international industry service “The Holmes Report” in its study entitled “EMEA Consultancy Report Card.” The most important agencies in all of Europe are presented each year and evaluated by PR specialists in various categories. In the current industry analysis — which is to be officially published at the end of December 2008 — fischerAppelt once again, after the year 2005, is regarded as the most popular employer on the market in Continental Europe compared with top international competitors. “We are particularly proud of this award because it underscores for us as an agency that not only the technical, but also the personal development of our staff is crucial to our success,” comments agency founder and managing director Andreas Fischer-Appelt. Presentation of the award to fischerAppelt as the “Best Continental Consultancy to Work For” will take place as part of the Sabre Awards on May 21, 2009 in Stockholm.
Numerous communication experts and agency staff were surveyed for the current study. In response to the question as to where they would prefer to work if not for their current employer, those surveyed most frequently cited fischerAppelt. fischerAppelt’s diverse programs designed to provide consistent continuing education within the company and staff training at all levels as well as the company’s professionalism when it comes to the creation of teams were also highlighted. “Our open and motivational work environment is essential to the good cooperation among our staff,” indicated Andreas Fischer-Appelt. To this end fischerAppelt organizes, among other things, offsite agency weekends for its entire staff on a regular basis — a point also emphasized by the study. In addition, those surveyed stated that fischerAppelt represents a "very well respected trendsetter in the industry.” As a member of staff people “wouldn’t work in any other PR firm”, because the company is “full of specialists who work very well together according to clients’ demands.”
About fischerAppelt:
fischerAppelt is the Federation of Ideas. With specialized agencies for the disciplines of public relations, advertising, motion pictures, corporate consulting and design, the Group bundles the entire range of expertise when it comes to integrated communication. fischerAppelt includes the agencies fischerAppelt Kommunikation, fischerAppelt, ziegler Financial Communications, the design-agency Ligalux, the management-consultancy fischerAppelt, profiling, as well as the moving pictures-agency fischerAppelt, tv media and the advertising-agency fischerAppelt, furore. With a fee volume of EUR 24.1 million euros in the year 2007 fischerAppelt ranks among the top group on the market for communication agencies. The group employs approximately 220 staff at its business locations in Hamburg, Berlin, Frankfurt, Munich, Stuttgart and Vienna and cooperates at the international level with, among others, the network Public Relations Organisation International (PROI). According to the economic survey Dr. Doeblin Wirtschaftsstudie 2008, fischerAppelt is the German agency with the best reputation among business journalists.
