The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes includes updated PhRMA and EMEA codes, expanded country coverage and features a foreword by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.

This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.

Ownership of Mediamedic Communications

Mediamedic Communications co-founders - Priti Mohile and Dinesh Chindarkar launched their consultancy group in 2000.  Priti Mohile earlier headed the marketing division of a large Indian pharma company and created a blockbuster brand for them. DInesh Chindarkar has extensive brand management experience in the healthcare space and is equipped with communication tools across multimedias.

They established Pharmore Resources in 2000, which was a pharmaceutical consultancy and marketing services group. The duo then launched their second outfit - Mediamedic Communications in 2005. In a short duration they have worked across clients in the health space ranging from brand leaders in mineral water, beauty concepts, health ingredients, cosmeceuticals, speciality health clinics etc. Mediamedic has a team of experts having sound domain knowledge in health, strategy & marketing, doctors, nutritionists, journalists, copywriters, visualisers, multimedia specialists and client servicing personnel.

Mediamedic Communications has an in-house publication called the Nutrimedia which is aimed at doctors and nutritionists/dieticians. This gives scientific insights into research carried out on nutritional and dietary supplements. NutriMedia provides the perfect communication medium to doctors for brands that are not directly promoted to them.

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