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GLOBALHealthPR is represented in Argentina by Paradigma PEL Comunicación, a Buenos Aires-based agency specializing in health care communications with a vast experience in the pharmaceutical market.
Paradigma Pel Comunicación is a communications consulting firm with vast
experience in the management of health care communications. This agency
coordinates press and public relations campaigns, media training, medical
writing and media management. Paradigma Pel Comunicación’s clients include Novartis, Merck Sharp
& Dohme, Merck Serono, Galderma, Sinergium Biotech and Elea. Paradigma
Pel Comunicación co-founders and Directors, Patricia Blanco, María Eugenia De
la Fuente and Laura Torres Cárdenas, created their agency in 2002.
On the web: www.e-paradigma.com.ar/
Ownership: Click here to learn more about Paradigma Pel Comunicación
Ownership of Paradigma Pel Comunicación
Patricia Blanco
Before founding Paradigma Pel Comunicación with María Eugenia De la Fuente and Laura Torres Cárdenas in 2002, Patricia worked in the communication research department at CEIL, one of the CONICET (National Council of Scientific and Technical Research) research centers. Patricia began her health care communications career in 1997 in EI Cronista Comercial newspaper’s health section. Over the next several years, she served as an Account Director at a PR agency specializing in healthcare and pharmaceuticals and managed top pharmaceutical companies’ communication campaigns.
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with Patricia on LinkedIn:
Maria Eugenia De La Fuente
Prior to co-founding Paradigma Pel Comunicación, Eugenia began her career in healthcare and pharmaceuticals in 1994 at the ANMAT
(Argentinean Food and Drug Administration) Press Department. She then managed
several top pharmaceutical companies’ communication campaigns while working as
the healthcare editor for a print and digital publication. Eugenia has served as
both producer and presenter for various health radio and TV programs throughout
Buenos Aires.
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with Eugenia on LinkedIn:
Laura Torres Cardenas
Before
co-founding Paradigma Pel Comunicación in 2002, Cardenas spent several years managing clients at
the press department of advertising agency Euro RSCG. Laura began her
healthcare marketing career in 2000 when she began managing campaigns for
several pharmaceutical companies. She also produced a health radio program in
1999.
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with Laura on LinkedIn:
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