Clinical Trials Recruitment & Retention
Pharmaceutical innovation depends on clinical trials composed of the right patient participants from diverse communities. To identify the right patients, you’ve got to know how to reach them. We leverage our advocacy and media ties, and connect with patients on digital, social and mobile channels to tell your clinical trial story. We’re familiar with the regulatory parameters around clinical trial communications, and we know how to talk to patients so they feel comfortable and informed.
“Effective clinical trial recruitment is a balancing act among the interests of the sponsors of the trial, the patients being recruited, the families of these patients, the medical centres and third-party investigators implementing the research programme, and the government regulators who oversee the process. In choosing a consultancy to provide communications support for clinical trial recruitment, the sponsor must carefully weigh all of these these factors in judging the quality and cost-effectiveness of the offers being made. Often the consultant’s advice may seem complex or even counter-intuitive, but that is the challenge of this work, and successful clinical trial sponsors will recognize the care that has gone into a sound and, hopefully, winning proposal.”
The latest from our blog
Read our recent posts on strategies for clinical trial recruitment.
The Global Guide to Pharma Marketing Codes Vol.4 Book 2 is available...read more
The Global Guide to Pharma Marketing Codes Vol.4 Book 1 is available for download....read more
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This month GLOBALHealthPR welcomed F/NE Group as our newest partner in South Africa and the broader region. In this infographic, see how communications can help address some of the most urgent healthcare challenges across the...read more
What do running water, electricity, and medical innovation all have in common?
They are all things we’ve been conditioned in the United States to expect, and as such, all things that we often take for granted.
It’s not news that the pharmaceutical industry has a messaging problem. At the ExL Pharma conference last week, a presenter shared survey results indicating that when asked about the industry’s last major medical breakthrough, many people cited the development of the polio vaccine. In case you don’t remember, the polio vaccine was developed more than 60 years ago!
The message is clear: people don’t recognize all the life-changing innovation that takes place in the pharmaceutical industry every day.read more
While traditional holding companies may have once reigned supreme, the rise of independent agencies suggests that things are shaking up in the realm of multi market healthcare communications.read more