Digital & Social Media Strategy
Digital and social media provide an essential channel for your organisation to inform strategy, tell your story, engage your audiences, and influence the media. From websites and apps to Twitter and Weibo we utilize the most effective options to analyze and shape conversations and tell your story in a meaningful way, that also complies with local regulations.
“As the world increasingly communicates digitally, opportunities emerge for pharma and healthcare marketers to engage with their customers widen to the digital space. From insight mining, Health PR, category building to brand communication, wherever applicable, this new medium offers exciting opportunities. Understanding the medium, scientific communication, the regulations and consumer attitudes is all important for success.”
“For GLOBALHealthPR, digital is no longer a separate discipline. It is considered in everything we do as our teams work with clients to maximise the opportunities and integrate multichannel marketing communications.”
The latest from our blog
Read our recent posts on using social media to tell your story.
A few days ago a TrendWatch global monthly e-mailer landed in Neil Crump’s inbox, profiling ‘Big Brand Redemption’. An interesting read, especially when you consider the implications for one of the industries GLOBALHealthPR supports: pharma. The catchy email subject got Neil thinking, “How does this apply to the industry we serve?”read more
At the beginning of March, a false audio message about the current Dengue fever outbreak in Argentina went viral through Whatsapp, a mobile messaging service that has nearly 18 million users in in the country (57% of adults with Internet access), causing panic in the population and resulting in widespread accusations of the government suppressing information about a potential epidemic.read more
Is there a genuinely compelling argument that the “Teenies” and Gen Y who have grown up with social media defining their day-to-day lives, can actually better understand the channels than those who are older? We asked some of our GLOBALHealthPR partners that question.read more
With an explosion in technology and social media coupled with the high usage of mobile phones in India, the digital space can overwhelm any pharma marketer who is used to traditional and regulated ways of communication with their target audiences.read more
We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?read more
Activating the public’s voice in healthcare priority setting intuitively makes sense, but can be laden with challenges and risks marginalising those voices that most need to be heard. Surely these aren’t reasons for not trying?
Theorists see a number of benefits in involving the public in healthcare priority setting and perhaps the one that resonates the most with me is instrumental benefit – engaging the public can help identify key social value considerations that should shape policy. After all, a policy should complement the opinions of the public it serves.read more