product launch

 

KOL/Advocacy Development & Relations

Relationships with patient leaders and key medical society contacts are integral to a successful communications plan. We connect you with key stakeholders to empower and activate patient communities and physician organisations. Our deep experience and relationships with national and regional thought leaders paves the way to build advocates for your brand or product.

 

“Key opinion leaders are pivotal to coordinating successful medical and public health campaigns. KOLs can inject credibility, knowledge and trust into a strategic communications campaign and help drive media interest and uptake. Fostering and consolidating long-term relationships built on trust with KOLs who can offer their knowledge and time gratuitously, is a critical element that no healthcare PR campaign should be without.”

Kirsten Bruce, Australia

“It needs to be all about the patient, even at early stages of clinical development. Through engagement with advocate partners we can design programmes that encourage a dialogue and exchange. We understand patients and disease at a new level.”

Regiane Monteiro, Brazil

 

The latest from our blog

Read our recent posts on KOL and advocacy engagement.

 

Medicinal Marijuana Goes Global: An Update From Three Countries

Recent changes to medicinal marijuana laws and regulations globally have expanded opportunities for medical research and patient care.

These actions are part of a broader global movement of governments and advocates to recognise the potential medicinal benefits of marijuana, which has long been considered solely a harmful recreational drug. These purported medical benefits include aiding in the treatment of epilepsy, PTSD, chronic pain and more.

Here we present three examples of GLOBALHealthPR member countries – Australia, Canada and the United States – that are tackling the legislative issues surrounding the use of medical marijuana.

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Heightening Epilepsy Awareness on Purple Day

Today we are teaming with the Epilepsy Foundation to release new research coinciding with Purple Day – a global, awareness raising initiative for epilepsy. Already today, the Epilepsy Foundation has raised $100,000 for this worthy cause, and is still counting!

New research released by the Epilepsy Foundation today reveals almost one-in-two Australian adults living with the country’s most common, chronic brain disorder are three-times more likely to experience abnormally high levels of anxiety compared to the general population.

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Realizing Rare Opportunities

How appropriate that GLOBALHealthPR Australia partner VIVA! Communications chose Alexion’s David Kwasha to share his personal and Company views on rare diseases on World Rare Disease Day during our two-day annual general meeting in Sydney, Australia last week. He...

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