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Media Relations

Do you have a global brand story to tell, but want to ensure target audiences in China will tune in to the message? What angles will resonate in Europe or in the United States, and who should tell the story? GLOBALHealthPR media relations specialists understand the international media landscape, as well as the unique attributes of doing business in a country or region. We build strong relationships with reporters and influencers, and employ traditional and social media tactics to create compelling news for client success.

“In a world filled with competing messages, media relationships are indispensable in helping our clients share their story with the right audiences and achieve their communications goals. GLOBALHealthPR partners truly understand the media in each of our markets, from top-tier national outlets to medical trade publications, and leverage our deep relationships to achieve the best results. Our teams ensure that your latest approval, data milestone or announcement gets the attention it deserves.”

Amanda Sellers, United States

“Media relations is a fundamental part of the strategic communicator’s work no matter where you are in the world. We develop media content with the type of language and messaging that gets results for our clients.”

Paola de la Barreda, Mexico

The latest from our blog

Read our recent posts on the power of healthcare media relations.

Finding Solid Ground: Using PR to Transcend the Intangible

Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.”

Nonetheless, as communication professionals, we should strive to achieve objective outputs with every strategy and tool we use. It starts with reaching a single reader, viewer or follower, and can extend far into the collective social conscience. Even though the impact is unpredictable, this communication ultimately provides access to information that can be quantified and valued in any number of ways:

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Nutrition in Argentina: The Growing Debate on Vegetarianism, Processed Foods and Organic Products

As the saying goes, “we are what we eat.” Because of this, or perhaps due to the increasing amount of scientific evidence regarding the impact of food on health, over the recent months, the Argentine media has been reporting different news related to several aspects of our daily diet. Due to the increase in reports, the media has gradually been putting the debate about the impact of food on health on the local agenda.

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EXTRA! EXTRA! Print Not Dead!

At least not Down Under. Today’s post comes to us from John Seng, Founder and CEO of GLOBALHealthPR US Partner and Chair, Spectrum.

Traveling down the south coast of Australia following our GLOBALHealthPR annual meeting several weeks ago, I stopped in at a NewsPower store in Bateman’s Bay to look for a souvenir or two for family members, plus to satisfy a little curiosity about what Aussies read today.
On entering, what immediately struck me were wall after wall of consumer magazines, arranged like so many modern art mosaics.

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Spain’s Journalists: Happy Professionals?

Today's blog comes to us from Berbés Asociados, our GLOBALHealthPR partner in Spain. 2013 was not a good year for the media in Spain, according to a new annual study of the Madrid Press Association. Last year, a total of 4,434 journalists lost their jobs and 73 media...

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World Cup in Brazil: Opportunity or Challenge?

There is a common saying here that Brazil is o país do futebol, or “country of football.” It is easy to understand why: Brazilian players wear five stars on their jerseys, one for each World Cup the country has won. Some of the sport’s most famous stars – Pelé, Garrincha, Ronaldo, Kaká and now Neymar – are Brazilian. And, Brazil invented the so-called “Art of Football.” So yes, most will easily agree that Brazil is revered in the sport. Seven years ago, when FIFA President Joseph Blatter confirmed that Brazil would host the tournament in 2014, the country was abuzz with both positive and negative reactions. Now, a few months away from the event, there is still a lot to do and the country’s critics are speaking out through the international press on an almost daily basis.

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Learn more about our healthcare media relations capabilities.