product launch

Product Launches

Is your newest brand on track to receive regulatory approval in the next year? Want to make a big splash with local and regional media? Need perspective to reach key physicians and patients? We work with you to devise a global strategy to position your product for launch success. Our in-country expert partners can work with you to make sure your global campaign is implemented successfully in-country.

“We work in tandem with your product launch team to prioritize audiences and ensure maximum recognition of your product.”

Sabine Reinstädler, Germany

“As health care costs continue to rise, developing a value narrative along with establishing efficacy and safety will be critical for all future launches in the United States and globally.”

Jonathan Wilson, United States

The latest from our blog

Read our latest posts on product launch strategy.

Taking Medical Innovation For Granted

What do running water, electricity, and medical innovation all have in common?

They are all things we’ve been conditioned in the United States to expect, and as such, all things that we often take for granted.

It’s not news that the pharmaceutical industry has a messaging problem. At the ExL Pharma conference last week, a presenter shared survey results indicating that when asked about the industry’s last major medical breakthrough, many people cited the development of the polio vaccine. In case you don’t remember, the polio vaccine was developed more than 60 years ago!

The message is clear: people don’t recognize all the life-changing innovation that takes place in the pharmaceutical industry every day.

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The Value of Independence

While traditional holding companies may have once reigned supreme, the rise of independent agencies suggests that things are shaking up in the realm of multi market healthcare communications.

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The 2016 GLOBALHealthPR Holiday Cookbook

Here at GLOBALHealthPR, we go to all ends of the earth to deliver our clients recipes for successful global and regional communications programmes. With offices in more than 40 countries, we know how to find the right mix of local insights and ingredients in order satisfy the unique tastes and needs of each programme.

In the spirit of the holiday season, we’re sharing some of the traditional recipes that are enjoyed in our local markets around this time of the year, delivered by our expert agency partners. Bon Appetite!

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#GHPRCONNECTS: REFLECTIONS ON WORKING IN HEALTH + WELLNESS PR IN SYDNEY

I’ve been in Sydney, Australia for just over a week now as a part of the GLOBALHealthPR® Professional Exchange Program. While I’ve done “heaps” of touristy things like check out sweeping views of the city from the Sydney Tower Eye, watched surfers catch some waves at Manly Beach and hung out with koalas at the Wild Life Sydney Zoo, I’ve also gotten a taste of what it’s like to live as a local Aussie. Here are a few things about working with colleagues at our partner agency Team VIVA! that I wanted to share:

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Learn more about our product launch capabilities.