Spring 2009—Global Weather Report on Healthcare PR
In today’s shifting economic climate, independent public relations agencies are heavily vested in their local markets and therefore a better gauge of local economic status than their multinational competitors. Pulling from the GLOBALHealthPR partnership, we have collected from our partner agencies from across the globe insights on the current climate of the pharmaceutical industry and their forecasts for healthcare communications.
In This Edition
- U.S.—Pharma Marketing is Under Siege
Spectrum
- Japan—The Promise of an Aging Population
LBS Co.
- U.K.—A Need for Creativity and Innovation
Aurora - Spain—Assuming More Risk
Berbés Asociados - Germany—Pharma Represents Economic Stability
fischerAppelt Kommunikation - France—Public Relations Must Rise to the Challenge
MHC Communication - Italy—Shifting Marketing Trends
Noesis Communicazione
- Argentina—Slow, but Still Moving
Ana Gambaccini Comunicación y Negocios - Mexico—Advertising Regulations Keep PR a Priority
PR Partners - Brazil—Mounting Opportunities and Obstacles
Tino—Projetos em Comunicação
