The Global Guide to Pharma Marketing Codes
GLOBALHealthPR's Global Guide to Pharma Marketing Codes is designed to help pharmaceutical marketers and public relations specialists more effectively design global campaigns by serving as a simple resource to help navigate health care marketing and promotion regulations around the world.
The second edition of the Guide includes updated PhRMA and EMEA codes, expanded country coverage and features a foreword by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.
The Guide serves as the best single go-to source for quick insights on global regulations and is used regularly by many pharmaceutical marketers. This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide. GLOBALHealthPR is an international partnership uniting some of the world's most successful independent healthcare public relations firms and their affiliates from major markets in Europe, the Americas and Asia.
"Everyone focuses on global strategy, but the reality is that PR and marketing tactics still have to be executed within individual nations, each with their own nuances, regulations, and laws. I have found the Global Guide to Pharma Marketing Codes to be a great starting point for determining what can or can't be done in key markets around the globe. The Guide is clear and easy to use. The country-specific guidance is organized as responses to questions - the very same questions I usually have for my colleagues in Legal and Regulatory. From the day the Guide arrived in my office, I have used it consistently. I keep it on my desk next to my global brand plans."
José M. Juves
Director, Public Affairs International
Biogen Idec Intl GmbH
>> Click here to receive a complimentary selection from the Global Guide.
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Electronic VersionThe electronic version of The Global Guide to Pharma Marketing Codes is available for purchase in a PDF version. You should receive you copy of the Guide within 24 hours to your specified email address. We cannot give refunds on the electronic version. Price: $149.00/USD
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Hard Copy VersionThe hard copy version of The Global Guide to Pharma Marketing Codes will ship within 3-5 business days. Price: $199.00 + $9.95 Shipping and Handling/USD
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