Digital & Social Media Strategy
Digital and social media provide an essential channel for your organisation to inform strategy, tell your story, engage your audiences, and influence the media. From websites and apps to Twitter and Weibo we utilize the most effective options to analyze and shape conversations and tell your story in a meaningful way, that also complies with local regulations.
“As the world increasingly communicates digitally, opportunities emerge for pharma and healthcare marketers to engage with their customers widen to the digital space. From insight mining, Health PR, category building to brand communication, wherever applicable, this new medium offers exciting opportunities. Understanding the medium, scientific communication, the regulations and consumer attitudes is all important for success.”
“For GLOBALHealthPR, digital is no longer a separate discipline. It is considered in everything we do as our teams work with clients to maximise the opportunities and integrate multichannel marketing communications.”
The latest from our blog
Read our recent posts on using social media to tell your story.
Digital for Pharma in India: A Pro’s View
With an explosion in technology and social media coupled with the high usage of mobile phones in India, the digital space can overwhelm any pharma marketer who is used to traditional and regulated ways of communication with their target audiences.
The World Has Changed – How Does This Impact the World of Healthcare?
We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?
We Hate Data and Dialogue?
Activating the public’s voice in healthcare priority setting intuitively makes sense, but can be laden with challenges and risks marginalising those voices that most need to be heard. Surely these aren’t reasons for not trying?
Theorists see a number of benefits in involving the public in healthcare priority setting and perhaps the one that resonates the most with me is instrumental benefit – engaging the public can help identify key social value considerations that should shape policy. After all, a policy should complement the opinions of the public it serves.
The Future of Social Networking
While in Hamburg with our partners at fischerAppelt, I was able to catch a few sessions at Hamburg’s social media week. The most interesting session was focused on the neurobiology of social media, presented by Stefanie Kuhnhen of Grabarz & Partner and Markus von...
The Myth of Multichannel
Today's blog post comes to us from Rudy Tambala of GLOBALHealthPR partner in the UK, Aurora. A word from Aurora, goddess of the dawn I like to think of multichannel marketing in terms of Greek mythology; it is the mythical beast that must be tamed or slayed, if the...
Digital Doctors Lessening the Divide in Health Communications
Today's blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair. The United States is not alone in its enduring healthcare dilemma. Around the world, the provision of accessible and affordable healthcare is undeniably challenged by a...