KOL/Advocacy Development & Relations
Relationships with patient leaders and key medical society contacts are integral to a successful communications plan. We connect you with key stakeholders to empower and activate patient communities and physician organisations. Our deep experience and relationships with national and regional thought leaders paves the way to build advocates for your brand or product.
“Key opinion leaders are pivotal to coordinating successful medical and public health campaigns. KOLs can inject credibility, knowledge and trust into a strategic communications campaign and help drive media interest and uptake. Fostering and consolidating long-term relationships built on trust with KOLs who can offer their knowledge and time gratuitously, is a critical element that no healthcare PR campaign should be without.”
“It needs to be all about the patient, even at early stages of clinical development. Through engagement with advocate partners we can design programmes that encourage a dialogue and exchange. We understand patients and disease at a new level.”
The latest from our blog
Read our recent posts on KOL and advocacy engagement.
Looking back on a packed first week in America’s Capital
As my first week representing VIVA! Communications, Australia as part of the GLOBALHealthPR Professional Exchange Program at Spectrum in Washington D.C. draws to a close, my head is spinning with all of the health PR-related information I’ve recently gleaned.
Medicinal Marijuana Goes Global: An Update From Three Countries
Recent changes to medicinal marijuana laws and regulations globally have expanded opportunities for medical research and patient care.
These actions are part of a broader global movement of governments and advocates to recognise the potential medicinal benefits of marijuana, which has long been considered solely a harmful recreational drug. These purported medical benefits include aiding in the treatment of epilepsy, PTSD, chronic pain and more.
Here we present three examples of GLOBALHealthPR member countries – Australia, Canada and the United States – that are tackling the legislative issues surrounding the use of medical marijuana.
Curious About the Hashtag #saveaHUSlives? Don’t Worry, We’ve Got You Covered.
Australia’s (aSPGA’s) “Plea for Life” campaign calls on patients, their families and advocates to post photos on social media of the hashtag #saveaHUSlives. The goal of the campaign is to capture the Australian government’s attention and ultimately get government funding for this drug.
Heightening Epilepsy Awareness on Purple Day
Today we are teaming with the Epilepsy Foundation to release new research coinciding with Purple Day – a global, awareness raising initiative for epilepsy. Already today, the Epilepsy Foundation has raised $100,000 for this worthy cause, and is still counting!
New research released by the Epilepsy Foundation today reveals almost one-in-two Australian adults living with the country’s most common, chronic brain disorder are three-times more likely to experience abnormally high levels of anxiety compared to the general population.
Realizing Rare Opportunities
How appropriate that GLOBALHealthPR Australia partner VIVA! Communications chose Alexion’s David Kwasha to share his personal and Company views on rare diseases on World Rare Disease Day during our two-day annual general meeting in Sydney, Australia last week. He...
Mexico Sports Pink in October to Support Breast Cancer Awareness
Today's post comes to us from Eric Gaxiola of our GLOBALHealthPR partner in Mexico, PR Partners. Throughout the month of October, countries around the world joined together to raise awareness about the importance of routine screening and early diagnosis for breast...