Product Launches
Is your newest brand on track to receive regulatory approval in the next year? Want to make a big splash with local and regional media? Need perspective to reach key physicians and patients? We work with you to devise a global strategy to position your product for launch success. Our in-country expert partners can work with you to make sure your global campaign is implemented successfully in-country.
“We work in tandem with your product launch team to prioritize audiences and ensure maximum recognition of your product.”
“As health care costs continue to rise, developing a value narrative along with establishing efficacy and safety will be critical for all future launches in the United States and globally.”
The latest from our blog
Read our latest posts on product launch strategy.
Coronavirus Part III: From Outbreak to ‘Infodemic’
Over the past two weeks, the COVID-19 outbreak has taken new twists and turns, with cases now rising faster outside of China than inside. The spread of the virus to more than 70 countries has presented new challenges for governments, health professionals and media...
Coronavirus Part II: From Outbreak to ‘Infodemic’
GLOBALHealthPR has developed a series with local healthcare communications experts in countries where COVID-19 coronavirus cases have been confirmed. In case you missed it, access Part I of our series where GLOBALHealthPR leaders from the Asia-Pacific region provide...
Coronavirus Part I: From Outbreak to ‘Infodemic’
GLOBALHealthPR partners worldwide collaborated to develop a series focused on the most impactful aspects, topics and evolution of media conversation surrounding the coronavirus outbreak. In this first installment, GLOBALHealthPR leaders from the Asia-Pacific region...
Bringing Patient Voices to Medical Meetings
We asked GLOBALHealthPR partners for their take on elevating patient voices at scientific meetings. For their insights on engaging patient communities around these events, download the full perspective piece. Download the full perspective piece.
The Implant Files: A Global Communications Crisis
We called on GLOBALHealthPR partners from three key markets affected by the Implant Files. For their take on the immediate and forward-looking impacts, download the strategy brief. Download the full strategy brief.
Global Guide Vol. 4.2 Book 2 – Europe & Africa
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 2 is available for download. Make sure to download the full Global Guide here.