Aurora, Author at GLOBALHealthPR

The World Has Changed – How Does This Impact the World of Healthcare?

We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?

We Hate Data and Dialogue?

Today’s blog comes to us from Aaron Pond, Director at GLOBALHealthPR UK partner, Aurora. Activating the public’s voice in healthcare priority setting intuitively makes sense, but can be laden with challenges and risks marginalising those voices that most need to be...

The Myth of Multichannel

Today’s blog post comes to us from Rudy Tambala of GLOBALHealthPR partner in the UK, Aurora. A word from Aurora, goddess of the dawn I like to think of multichannel marketing in terms of Greek mythology; it is the mythical beast that must be tamed or slayed, if...

UK and value-based medicine pricing: Pay day cannot come too soon

When does your employer pay you for your toil? For the Brits reading this post it is likely to be the 25th of each month; I’ve been paid on this day since my first post-graduation job as a research microbiologist in 1995. Non-UK resident readers will have a different...

Local Value Propositions for a Global Marketplace – What Does Pharma Need to Do?

Today’s post comes to us from our GLOBALHealthPR partner in the United Kingdom, Aurora Healthcare Communications. In England, we often hear that the National Health Service is the envy of the world. But is it really? To find out, we decided to contact...

UK and value-based medicine pricing: Pay day cannot come too soon

Local Value Propositions for a Global Marketplace – What Does Pharma Need to Do?

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