A Global Media Scan of the Ebola Outbreak

A Global Media Scan of the Ebola Outbreak

I queried our GLOBALHealthPR agency partners in other countries affected by the virus such as Spain and the United Kingdom, as well as countries that at the time weren’t directly involved at the time, including Portugal, Argentina, Japan, and Singapore; to understand how local authorities and media were addressing Ebola. What was being done and reported, and what insights can we glean?

The New “CVS Health” Gets It

The New “CVS Health” Gets It

In today’s post, John J. Seng, GLOBALHealthPR Chair and Spectrum Founder & CEO, discusses the recent actions of CVS, the first major US pharmacy retailer to stop selling tobacco products.

EXTRA! EXTRA! Print Not Dead!

At least not Down Under. Today’s post comes to us from John Seng, Founder and CEO of GLOBALHealthPR US Partner and Chair, Spectrum.

Traveling down the south coast of Australia following our GLOBALHealthPR annual meeting several weeks ago, I stopped in at a NewsPower store in Bateman’s Bay to look for a souvenir or two for family members, plus to satisfy a little curiosity about what Aussies read today.
On entering, what immediately struck me were wall after wall of consumer magazines, arranged like so many modern art mosaics.

Realizing Rare Opportunities

How appropriate that GLOBALHealthPR Australia partner VIVA! Communications chose Alexion’s David Kwasha to share his personal and Company views on rare diseases on World Rare Disease Day during our two-day annual general meeting in Sydney, Australia last week. He...

Sam Berns, 1996-2014

John Seng is Founder & CEO of Spectrum and Chair of GLOBALHealthPR. When I founded Spectrum in July 1996, I had no way of knowing that in October that same year a baby boy born to a Massachusetts couple would before too long enter my world, altering the life of...