digital conversation + smart listening = improved health

IHSMS: The right formula for successful healthcare communications

In recent years, there has been a huge increase in the number of people using social media to seek out information about their health. This provides an opportunity for healthcare organisations to leverage social media to provide fair, balanced and accurate information to the public.

Last year, GLOBALHealthPR undertook a four week Social Media Listening (SML) project on malaria. We developed a custom-built SML approach across four regions (North America, Latin America, Europe and Asia Pacific) and 11 markets using GLOBALHealthPR’s Social Framework^TM.

We mapped social media influencers and information transfer patterns in Twitter and blogs, identifying topics and trends that drove social media activity, within countries and across borders. We identified a viable approach for leveraging World Malaria Day 2012 within the social media space and delivered our findings via webinar and face-to-face meetings around the world.

The project identified commonalities in dialogue that can be built upon to develop a global social media strategy to meet the objective of increasing awareness of, and action towards, malaria prevention. Critically, malaria needs to be given more relevance to individuals within the global community.

You can download the full case study here.