GLOBALHealthPR Finds Alarming Trend in Childhood Obesity Conversation

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GLOBALHealthPR IHSMS 2.0 Infographic – Download PDF

GLOBALHealthPR IHSMS 2.0 Initiative Reveals Opportunities for Healthcare Providers, Communicators, Industry and Public Health Advocates to Shift Dialogue Related to Global Health Crisis

The online dialogue about childhood obesity falls surprisingly short considering its prevalence, according to a recent research initiative sponsored by GLOBALHealthPR. IHSMS, in its second year, is a calculated, cross-cultural social media listening approach that focuses on different public health issues across the globe. This year, the IHSMS analysts discovered that while childhood obesity is a global problem, it’s not exactly a global conversation. GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and scientific communications worldwide, released an infographic (seen above) on the shortcomings of the childhood obesity conversation online.

About IHSMS 2.0

In 2011, during the first annual International Healthcare Social Media Summit, GLOBALHealthPR convened to present data and reveal insight from a global listening program which spanned 15 countries, assessing the impact and conversation around malaria. The Social Framework™ revealed insights into how malaria is discussed across the globe in the online space and illuminated opportunities for reaching target audiences in an impactful way. One of the key takeaways was that higher prevalence markets view the contraction of malaria similar to the contraction of the common cold, whereas in low prevalence markets, the conversation is focused on disease epidemiology and science. This year, the program has evolved to IHSMS 2.0, which focuses on a semi-annual study of highly relevant public health issues such as childhood obesity, diabetes and AIDS.

For more information about our research or to view the IHSMS 2.0 infographic press release, please click here to visit the News page.