Digital & Social Media Strategy
Digital and social media provide an essential channel for your organisation to inform strategy, tell your story, engage your audiences, and influence the media. From websites and apps to Twitter and Weibo we utilize the most effective options to analyze and shape conversations and tell your story in a meaningful way, that also complies with local regulations.
“As the world increasingly communicates digitally, opportunities emerge for pharma and healthcare marketers to engage with their customers widen to the digital space. From insight mining, Health PR, category building to brand communication, wherever applicable, this new medium offers exciting opportunities. Understanding the medium, scientific communication, the regulations and consumer attitudes is all important for success.”
“For GLOBALHealthPR, digital is no longer a separate discipline. It is considered in everything we do as our teams work with clients to maximise the opportunities and integrate multichannel marketing communications.”
The latest from our blog
Read our recent posts on using social media to tell your story.
Global Guide Vol. 4.2 Book 2 – Europe & Africa
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 2 is available for download. Make sure to download the full Global Guide here.
Global Guide Vol. 4.2 Book 3 – Asia-Pacific
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 3 is available for download. Make sure to download the full Global Guide here.
Healthcare and Communications in Africa (infographic)
This month GLOBALHealthPR welcomed F/NE Group as our newest partner in South Africa and the broader region. In this infographic, see how communications can help address some of the most urgent healthcare challenges across the continent.
Reflections on the Bigger Picture in the Pharma Industry–And Why It Matters
A few days ago a TrendWatch global monthly e-mailer landed in Neil Crump’s inbox, profiling ‘Big Brand Redemption’. An interesting read, especially when you consider the implications for one of the industries GLOBALHealthPR supports: pharma. The catchy email subject got Neil thinking, “How does this apply to the industry we serve?”
Viral Panic: How WhatsApp and Disease Misinformation Caused a Nationwide False Alarm
At the beginning of March, a false audio message about the current Dengue fever outbreak in Argentina went viral through Whatsapp, a mobile messaging service that has nearly 18 million users in in the country (57% of adults with Internet access), causing panic in the population and resulting in widespread accusations of the government suppressing information about a potential epidemic.
GHPR Answers: Are you too old for Social Media?
Is there a genuinely compelling argument that the “Teenies” and Gen Y who have grown up with social media defining their day-to-day lives, can actually better understand the channels than those who are older? We asked some of our GLOBALHealthPR partners that question.