Media Relations
Do you have a global brand story to tell, but want to ensure target audiences in China will tune in to the message? What angles will resonate in Europe or in the United States, and who should tell the story? GLOBALHealthPR media relations specialists understand the international media landscape, as well as the unique attributes of doing business in a country or region. We build strong relationships with reporters and influencers, and employ traditional and social media tactics to create compelling news for client success.
“In a world filled with competing messages, media relationships are indispensable in helping our clients share their story with the right audiences and achieve their communications goals. GLOBALHealthPR partners truly understand the media in each of our markets, from top-tier national outlets to medical trade publications, and leverage our deep relationships to achieve the best results. Our teams ensure that your latest approval, data milestone or announcement gets the attention it deserves.”
“Media relations is a fundamental part of the strategic communicator’s work no matter where you are in the world. We develop media content with the type of language and messaging that gets results for our clients.”
The latest from our blog
Read our recent posts on the power of healthcare media relations.
The Implant Files: A Global Communications Crisis
We called on GLOBALHealthPR partners from three key markets affected by the Implant Files. For their take on the immediate and forward-looking impacts, download the strategy brief. Download the full strategy...
read more
Global Guide Vol. 4.2 Book 2 – Europe & Africa
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 2 is available...
read more
Global Guide Vol. 4.2 Book 3 – Asia-Pacific
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 3 is available...
read more
Arriving at Spectrum New York
Arriving in New York City on Sunday, I was immediately taken aback by the sheer size and volume of the place. It is a phenomenal city to behold. I was met and given a tour of the new office space, in Battery Park, close to the most southernmost tip of Manhattan Island...
read more
The Risk of Misinforming when Talking about Vaccination
At a time when anti-vaccine movements are growing and their dangerous consequences have started to attract attention throughout the world, Argentine mass media have not been alien to the immunization debate. At times they have had a positive impact, while at others, not so much.
read more
Finding Solid Ground: Using PR to Transcend the Intangible
Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.”
Nonetheless, as communication professionals, we should strive to achieve objective outputs with every strategy and tool we use. It starts with reaching a single reader, viewer or follower, and can extend far into the collective social conscience. Even though the impact is unpredictable, this communication ultimately provides access to information that can be quantified and valued in any number of ways:
read more