Product Launches
Is your newest brand on track to receive regulatory approval in the next year? Want to make a big splash with local and regional media? Need perspective to reach key physicians and patients? We work with you to devise a global strategy to position your product for launch success. Our in-country expert partners can work with you to make sure your global campaign is implemented successfully in-country.
“We work in tandem with your product launch team to prioritize audiences and ensure maximum recognition of your product.”
“As health care costs continue to rise, developing a value narrative along with establishing efficacy and safety will be critical for all future launches in the United States and globally.”
The latest from our blog
Read our latest posts on product launch strategy.
The Implant Files: A Global Communications Crisis
We called on GLOBALHealthPR partners from three key markets affected by the Implant Files. For their take on the immediate and forward-looking impacts, download the strategy brief. Download the full strategy...
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Global Guide Vol. 4.2 Book 2 – Europe & Africa
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 2 is available...
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Global Guide Vol. 4.2 Book 3 – Asia-Pacific
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 3 is available...
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Global Guide Vol.4.2 Book 1 – The Americas
The Global Guide to Pharma Marketing Codes Vol.4.2 Book 1 is available for download....
read moreHealthcare and Communications in Africa (infographic)
This month GLOBALHealthPR welcomed F/NE Group as our newest partner in South Africa and the broader region. In this infographic, see how communications can help address some of the most urgent healthcare challenges across the...
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Taking Medical Innovation For Granted
What do running water, electricity, and medical innovation all have in common?
They are all things we’ve been conditioned in the United States to expect, and as such, all things that we often take for granted.
It’s not news that the pharmaceutical industry has a messaging problem. At the ExL Pharma conference last week, a presenter shared survey results indicating that when asked about the industry’s last major medical breakthrough, many people cited the development of the polio vaccine. In case you don’t remember, the polio vaccine was developed more than 60 years ago!
The message is clear: people don’t recognize all the life-changing innovation that takes place in the pharmaceutical industry every day.
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