Digital & Social Media Strategy Archives

Digital for Pharma in India: A Pro’s View

With an explosion in technology and social media coupled with the high usage of mobile phones in India, the digital space can overwhelm any pharma marketer who is used to traditional and regulated ways of communication with their target audiences.

The World Has Changed – How Does This Impact the World of Healthcare?

We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?

We Hate Data and Dialogue?

Today’s blog comes to us from Aaron Pond, Director at GLOBALHealthPR UK partner, Aurora. Activating the public’s voice in healthcare priority setting intuitively makes sense, but can be laden with challenges and risks marginalising those voices that most need to be...

The Future of Social Networking

While in Hamburg with our partners at fischerAppelt, I was able to catch a few sessions at Hamburg’s social media week. The most interesting session was focused on the neurobiology of social media, presented by Stefanie Kuhnhen of Grabarz & Partner and Markus von...

Digital Doctors Lessening the Divide in Health Communications

Today’s blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair. The United States is not alone in its enduring healthcare dilemma. Around the world, the provision of accessible and affordable healthcare is undeniably...

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