Global Issues & Crisis Management Archives

The Implant Files: A Global Communications Crisis

We called on GLOBALHealthPR partners from three key markets affected by the Implant Files. For their take on the immediate and forward-looking impacts, download the strategy brief. Download the full strategy...

Arriving at Spectrum New York

Arriving in New York City on Sunday, I was immediately taken aback by the sheer size and volume of the place. It is a phenomenal city to behold. I was met and given a tour of the new office space, in Battery Park, close to the most southernmost tip of Manhattan Island...

Viral Panic: How WhatsApp and Disease Misinformation Caused a Nationwide False Alarm

At the beginning of March, a false audio message about the current Dengue fever outbreak in Argentina went viral through Whatsapp, a mobile messaging service that has nearly 18 million users in in the country (57% of adults with Internet access), causing panic in the population and resulting in widespread accusations of the government suppressing information about a potential epidemic.

Leadership, Disaster Response and Crisis Communications: Weathering the PR Storm

Analyzing recent disaster communications, both successful and failed, can provide important insights for managers and politicians alike when facing the unexpected. The hours and days immediately following a profound disaster can shape institutional and political...

Five Mistakes Healthcare Brand Managers Make about Public Relations

I have been counseling pharmaceutical and other healthcare brand managers about public relations for 35 years. And while brand managers today are much more sophisticated and analytic than they were back in the 70s and 80s, I continue to be at least a bit dismayed...

The Little Big Role of Public Relations

Today’s blog entry comes to us from Jorge Azevedo, Managing Director of Guess What, our GLOBALHealthPR partner in Portugal. In today’s world we are under scrutiny every minute. The “Berlin Wall” of privacy that once defended organizations has fallen to the hands...