Analyzing recent disaster communications, both successful and failed, can provide important insights for managers and politicians alike when facing the unexpected. The hours and days immediately following a profound disaster can shape institutional and political...
I have been counseling pharmaceutical and other healthcare brand managers about public relations for 35 years. And while brand managers today are much more sophisticated and analytic than they were back in the 70s and 80s, I continue to be at least a bit dismayed...
Today’s blog entry comes to us from Jorge Azevedo, Managing Director of Guess What, our GLOBALHealthPR partner in Portugal. In today’s world we are under scrutiny every minute. The “Berlin Wall” of privacy that once defended organizations has fallen to the hands...
Dr. Ken Rabin and Andrzej Kropiwnicki of Alfa Communications, GLOBALHealthPR’s partner in Poland, will be featured in an upcoming issue of Public Relations Review, the oldest academic journal dedicated solely to public relations. Their precise analysis of two key...
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