Is there a new game-changer in Brazilian journalism? Laís Cattassini of Tino Comunicação, GLOBALHealthPR’s partner in Brazil discusses. Here in Brazil, there is no question journalism has seen a dramatic change over the years. Although I am not old enough to...
Featured in the May Issue of Meisose Publicidade Q: In Portugal there is a lot of pressure of the government to cut the budget of health and medicines. What response should take brands and companies to this situation? Companies should fight the misperception that...
Featured in the May Issue of Marketing Farmacêutico By John J. Seng, Founder and President of Spectrum in Washington, D.C.; Chair, GLOBALHealthPR One of the goals we strive for at my Washington, D.C.-based health communications firm, Spectrum, is flawless performance...
Today, Amanda Sellers shared the results of our global awareness campaign at the 2010 Centers for Disease Control and Prevention (CDC) fourth annual National Conference on Health Communication, Marketing and Media. The “Find the Other 150″ campaign...
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