An Update from Viva! Communications, GLOBALHealthPR partner in Australia:
VIVA! launches digital division
Health and wellness communications agency, VIVA! Communications, has launched VIVA! Digital. “To emphasise VIVA’s understanding of the digital space and to highlight VIVA’s creative capabilities, we have established a digital services arm called VIVA! Digital,” said VIVA’s Director, Kirsten Bruce. “Marketers can no longer afford not to be part of the online conversation as the healthcare sector is steadily moving in to the digital space.
“Companies need to cater for an increasingly mobile audience and this translates in to new communication resources such as mobile enabled websites, microsites, and easily accessible and shareable digital resources such as infographics, video clips and 3D animations, Bruce said.
VIVA! Digital will not take place of the traditional media relations provided by the VIVA! team, but will instead complement integrated communication strategies while influencing health and wellness across digital platforms.“An integrated campaign is designed to maximise outreach and extend on campaign massaging and longevity. Being relevant in the digital area demands understanding of the digital media space as well as industry knowledge on the code of conduct,” said Bruce.
VIVA! wins new accounts, added to pharma panel
VIVA! Communications have won the account of pharmaceutical company, bioCSL, successfully winning Copaxone, after bioCSL acquired the treatment from Sanofi. This represents another win at bioCSL with continued work on 3 other portfolios. VIVA! have also won additional work with bowel cancer test manufacturer, Enterix Australia, a long term client.
VIVA! Communications recently delivered two PR campaigns for UCB Pharmaceuticals in the disorder movement field, raising awareness of epilepsy in March for Purple Day 2013, and launching a novel treatment for Parkinson’s in June 2013. In addition, VIVA! Communications have been offered a prime position on the GlaxoSmithKline (GSK) PR panel starting June 2013.
Viva! to publish Global Guide to Pharma Marketing Codes in Australia
The latest version of a global tool that provides up‐to‐date information on pharmaceutical marketing, public relations and advertising codes across 16 countries, is now available via the VIVA! Communication’s GLOBALHealthPR network. Now in its third edition, The Global Guide to Pharma Marketing Codes, provides guidance for responsible health care public relations at local and global levels. GLOBALHealthPR partners world‐wide, including VIVA! Communications, contributed to the guide to add local perspective to commonly asked questions in pharma marketing and PR. For more information on how to obtain this publication in Australia, please contact Viva! for details.